Broken Entertainment is an LA based creative company that has been programming events since 2014. In its early days, the company started as a mix of management, event production, and artist development. Eventually, the company would go on to focus on organic live event activations around collegiate markets for artists. These events integrate local artists of all genres and bring together a community of individuals in a warehouse or pop-up shop setting. Currently, Broken is putting a heavy focus on collaborating with companies such as COMUNITY and non-profit Red Eye to provide a place for locals to attend intimate concerts in a unique way, while giving back to young adolescents in the lower income area of 'Watts' LA.
When it comes to creative marketing, Broken is on the forefront of creating relevant content. Working very closely with photographers, videographers, and teams of professionals to produce premium content for events and artists. We use video, animation, film and digital imagery to create full 360 campaigns to build exposure for individuals and events online. We're a passionate group of individuals that hold a strong relationship with all of our clients and artists - and man, do we love what we do.
MIND THE MUSIC
Mind The Music is a unique and premium warehouse experience, filled with art activations and live music. We started Mind the Music to be the first company in LA hosting warehouse shows with alternative music and art under one roof. The community around this concert series is second to none when it comes to the fans attending and the bands performing.
COMUNITY X BROKEN CONCERT SERIES
When we partnered with COMUNITY LA we were unsure of what we were about to create. Little did we know, we had created a unique space for young up & coming artists to come and perform intimate concerts for their local fans. We have now put on 3 concerts this year with COMUNITY where all proceeds are donated to local non-profits such as Red Eye and March for Our lives.
COMUNITY is a catalyst for change; inspiring action, participation and empowerment of others in the community. They make premium shoes, handcrafted locally that give back locally, to fuel their mission. For every pair of shoes they sell, they give $10 back to a local community effort to support the Arts, Education and Ending Homelessness as directed by YOU at the point of purchase.
Whitney Farrer started her creative marketing career in the fashion world handling day-to-day operations of branding and social media marketing for LA-based brand, Hot As Hell. She went on to find a home handling digital marketing and social media content creation for Concord Music's many labels working with artists such as St. Vincent, Nathaniel Rateliff & The Night Sweats, Local Natives, and many more. Currently she manages all branding, social media, creative direction, email, influencer and overall marketing, for the numerous projects and artists within Broken Entertainment.
Garrett's career in music began on the label side of the industry working for Red Bull Music in Los Angeles. After gaining valuable experience there, Marengo discovered a passion for being part of the internal artist group. Garrett challenges the norms and thinks creatively to develop artist and event strategy. In 2014 he started an independent project called Mind the Music where he produced and curated one off intimate concert experiences around southern and northern California.
Keaton Smith earned degrees in music industry and business administration at the University of Southern California, since his graduation he has used his talents in audio engineering and event production for artists such as Big Sean, Schoolboy Q, Kelly Rowland, and more. Recently he has expanded into a leadership role at Broken Entertainment, helping build a corporate culture and becoming more hands on with our overall event strategy and production.
A new addition to our team, Kyle works with Garrett on day-to-day operations within Broken as an administrative intern.
A new addition to our team, Emma works with Whitney on day-to-day operations within Broken as the digital marketing intern.